Research & planning - millenials

Millenials is a generation from the 1980s to the 2000s. This will be part of my target audience. People that were born in this generation are classed as  'digital natives' which means that they were born growing up with technology. This will help with my target audience as it means that they use the internet often as it is what they know. They will access songs from pop artists more on the internet as they use things like 'youtube' and 'spotify'.